Dashboard
Admissions insights, unread activity, and lead intelligence
Weekly Overview
Conversations started and bot vs agent split (last 7 days)
Callback Performance
Callback requests and call outcomes in the selected period
Response Performance
Average first-response times after callback and chat activity
Admission Funnel
Track student progression from inquiry to admission
Student Interest Insights
Unique students by most requested information in the selected period
Bot Information Interest
Agent Request Insights
Flow Performance
Unique students, not raw message events. Completion-rate % only reflects data from when send-tracking was added onward.
Registration Performance
Admission registrations submitted directly via WhatsApp, sent straight to MUL's own system
Meta Ad Leads
Conversations that started from a Click-to-WhatsApp ad (Facebook/Instagram) - also auto-queued as a callback request
Top Programs by Inquiries
Most requested programs in the selected period
Top Programs (All-Time)
Merged from student replies, all-time, not limited to the selected period
Recent Leads
Latest inquiries captured from WhatsApp
| Name | Program | Phone | Status | Updated |
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